Senior Copywriter & Brand Strategist

Words that
work.

I've spent nearly two decades figuring out what makes people read, click, and care. I write B2B campaigns that don't feel like B2B campaigns, white papers that people actually finish, and video scripts that earn their runtime. When I'm not writing for brands, I'm writing hard-boiled crime fiction—which, honestly, isn't that different. Both require a sharp hook, a clear motive, and knowing exactly when to cut. My favorite punctuation mark is the em dash. My go-to karaoke song is Jessie's Girl. I stand by both choices.

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15+
Years writing across B2B & B2C
for brands that move fast
40%
Average lift in open rates & CTR
driven at Snapchat through performance copy
15
Long-form content pieces delivered per week at peak volume. Without once phoning it in.

Scripted for screen

JLR
Brand Campaign
Like SONOS, this video had one job: convince JLR leadership that the partnership with Foundever was worth renewing. The creative had to match the brand’s standard—precise, elevated, and built to land with an audience that doesn’t settle for ordinary.
Foundever
CX Maze — Brand Rebadge
When large brands bring their contact center teams over to Foundever, the transition has to be seamless—no layoffs, no lost institutional knowledge, no disruption to the people who know the brand best. This video tells that story: what rebadging actually means, and why it works.
CareerStep / Carrus
Qelp — Product Explainer
Turning a complex product into a clear, watchable story—without dumbing it down. This explainer had to do the hard work of making something technical feel intuitive, for an audience with very little patience for jargon.

Long-form & strategic

USANA · Profile
The Legacy
of a Champion
For two-time NBA All-Star Luol Deng, a jump shot was a ticket to the life of his dreams.
Editorial Design
Magazine Profile
The Legacy of a Champion: Luol Deng
USANA
A long-form athlete profile tracing Luol Deng's journey from a refugee camp in Sudan to NBA All-Star—written with journalistic depth and warmth. Assigned by USANA; I conducted the interview and ran point on creative concepting and layout.
Editorial / Consumer
Foundever · Playbook
Turn Turbulence
into Trust
5 imperatives to turn travel disruption into loyalty wins
Editorial Design
Playbook
Turn Turbulence into Trust
Foundever
Five imperatives for turning travel disruptions into loyalty wins—a punchy, narrative-led playbook written for a B2B travel & hospitality audience.
Travel & Hospitality
Foundever · Ebook
Rethink the
Role of CX
How top retail brands turn support into a growth engine
Editorial Design
Ebook
Rethink the Role of CX
Foundever
How top retail brands turn support into a growth engine. A full narrative ebook using customer story vignettes to reframe CX as a revenue driver.
Retail / B2B
White Paper
Technology & Risk Management in Healthcare
Carrus
A research-backed white paper translating complex healthcare compliance topics into readable, actionable insights for health system leaders.
Healthcare / B2B
Advertising Guide
Win Gen Z & Millennial Customers
Snapchat
A holiday advertising guide blending generational research, platform data, and actionable strategy for brand advertisers on Snapchat.
Consumer / Social
Success Story / Email
Javy Coffee: A Brew-tiful Partnership
Snapchat
A performance-driven success story email campaign showcasing Javy Coffee's 318% purchase lift—written to drive advertiser acquisition.
Email / B2B

Short copy, big impact

Display and social ad campaigns written for paid channels—punchy headlines, sharp subheads, and clear CTAs that convert.

Foundever Finance Ad
Foundever — Finance
B2B social ad targeting financial services decision-makers.
Foundever Travel Display Ad
Foundever — Travel
Brand campaign display ad for the travel & hospitality vertical.
Foundever Telecom Display Ad
Foundever — Telecom
Vertical display ad with visual wordplay on signal & CX quality.
Foundever Retail Ad
Foundever — Retail
Display ad driving B2B awareness around post-purchase CX.
"Disruption builds loyalty. The dive trip shouldn't suffer."
Foundever — Travel
Social carousel — dive trip execution. Click to view full PDF.
"Disruption builds loyalty. The honeymoon shouldn't suffer."
Foundever — Travel
Social carousel — waterfall execution. Click to view full PDF.
"Healthcare Training That Creates Opportunity."
Carrus
Utah magazine full-page ad. Click to view full PDF.

Brands written for

Foundever Snapchat Carrus CareerStep USANA Verizon Fios Vivint Frontier Business DISH Network NPAccel

Let's make
something
worth reading.

Location South Jordan, UT
Currently Senior Copywriter at Foundever